Hi, We're Jamie and Souphak

Jay Victoria is an apparel brand and fueled by a love story. We are a Minneapolis start-up clothing company, ran by a wife and wife team. Our focus is men’s style clothing made for curves.

We imagine a world where humans have the courage to be themselves. A place where people can wear what they want to wear, without feeling excluded from society. We dream of a time where being open and honest is celebrated, and supporting one another is the norm.

Our mission is to empower others by creating clothing that gives people the courage to present the most authentic expression of themselves.