CO-FOUNDER: JAMIE KIENITZ
Our Why
When Jamie suffered the consecutive losses of people that were close to her, she gained weight as she struggled to cope with her grief. At a time when she needed to connect with others most, Jamie felt more isolated and insecure as she tried - and failed - to find clothing that made her feel comfortable in her body.
"When you don't have clothes that fit your body and your style, it almost feels like you don't exist. Like you don't matter.”
Co-founders: Jamie and Souphak
Our Mission
After experiencing firsthand how a lack of appropriate clothing options can compound an already challenging time, Jamie and her wife, Souphak, founded Jay Victoria to ensure that plus women, non-binary, and queer humans will have access to apparel that is stylish and made with care.
Our mission is to empower women, non-binary, and queer humans to have the confidence to present the most authentic expression of themselves.
Meet Kiki.
We invited Kiki, an inspiring figure in LGBTQ+ representation and a beacon of non-conformity, to a photoshoot. For Kiki, it was more than just a photoshoot. It was a celebration.