Jay Victoria is a shirt apparel brand where plus women, nonbinary humans, and queer folks are included and heard.
"When you don't have clothes that fit your body and your style, it almost feels like you don't exist. Like you don't matter.”
Our turquoise buttons
A reminder to be kind to yourself
Every time you see our turquoise buttons, let it remind you to be gentle and kinder to yourself.
"Jay Victoria is a reflection of who we've become, a version of us we've been working on for so many years."
The founders values compassion, the ability to admit to their mistakes, the power in sharing vulnerability, and the commitment to grow. That extends to Jay Victoria and to each piece crafted with thoughtful detail and kindness in mind.
It is this best version of themselves where they show up, walk with their head high, self-assured, and with great stride.
Our shirts tell a story
Our exclusive Co-Creation line features shirts designed by real people and inspired by their stories. We want to shine a light on common issues such as anxiety, depression, mental health, coming out, being overweight, clothes not fitting and much more.