Meet Kiki.

We invited Kiki, an inspiring figure in LGBTQ+ representation and a beacon of non-conformity, to a photoshoot. For Kiki, it was more than just a photoshoot. It was a celebration.

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We lift voices.


We designed our shirts to embrace curves with premium cuffs, contrast collar fabric, and generous ease for that extra boost of confidence.

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We celebrate authenticity.

We encourage self-kindness.


Can I change or cancel my order?

If the order hasn't been shipped, we may be able to change or cancel. Please email us at and let us know right away.

I'm not sure what size I should get.

The most accurate way to get your preferred fit, is to measure your bust and hips and compare that to our size chart.

Click here to check out our sizing chart for size measurement. If the information you're looking for is not on the sizing chart, click here to reach out to our JAY VICTORIA team email at

Will my shirt shrink?

Anything that contains cotton can shrink when subjected to heat. We recommend washing our cotton shirts in cold water with like colors and hang dry for minimal shrinkage.

We always recommend subscribing to email and SMS to be notified about our next product release.

What is your return/exchange policy?

Any item that you don’t love can be exchanged and/or refunded within 60 days from the date of purchase. It must be in new, unworn, unwashed condition.

Please click here to begin the returns and exchanges process.