Jay Victoria is an LGBTQ+ women-led company, providing stylish wardrobe essentials, empowering diverse body types.

CO-FOUNDER: JAMIE KIENITZ

Our Why

When Jamie suffered the consecutive losses of people that were close to her, she gained weight as she struggled to cope with her grief. At a time when she needed to connect with others most, Jamie felt more isolated and insecure as she tried - and failed - to find clothing that made her feel comfortable in her body. 

"When you don't have clothes that fit your body and your style, it almost feels like you don't exist. Like you don't matter.”

Co-founders: Jamie and Souphak

After experiencing firsthand how a lack of appropriate clothing options can compound an already challenging time, Jamie and her wife, Souphak, founded Jay Victoria to ensure that plus women, non-binary, and queer humans will have access to apparel that is stylish and made with care. 

Our Mission

We empower women, non-binary, and queer humans with ethical, quality menswear-inspired clothing for curves, celebrating authenticity, community, and confidence through small-batch, inclusive designs.

1 2

We celebrate authenticity.

Our mission goes beyond clothing. We're crafting a community. A place to support and celebrate authenticity. We believe in the power of shared stories. In the strength found in vulnerability. 

Meet Kiki.

We invited Kiki, an inspiring figure in LGBTQ+ representation and a beacon of non-conformity, to a photoshoot. For Kiki, it was more than just a photoshoot. It was a celebration.

Click for more

Wear your story.

Each click of the camera captured more than an image; it captured a moment of triumph. This is what Jay Victoria stands for.