Made better, with thoughtful features, for less.

WE’RE CHANGING THE WAY YOU THINK ABOUT BUTTON-UPS

SHIRTS FOR CURVY LUSCIOUS WOMEN & NON-BINARY HUMANS

Made better, with thoughtful features, for less.

• Handcrafted in the U.S.A.

• Highest fabric quality tested

• Long-lasting shirts for less

Why wander in anxiety about being sized-out?

Why settle for less?

Why shop at a store that uses body shaming signs like slim, slender, and thin?

We have what you need.

SHOPPING YOUR STYLE IS EASIER

THE 'EASY TO BUY' PLAN

1. Pre-order when we're ready. (Subscribe to email list)

2. Receive the Jay Vic Box kit.

3. Redeem your shirt when we launch with free easy 100-day returns guarantee!

FORGET
TRADITIONAL
SIZING (XL, XXL, etc.)

THAT'S OLD SCHOOL

You deserve a better size name.

We are not your average clothing maker. We're armed with passionate friends and business partners who believe you deserve better.

You belong right here with us.

Jamie Kienitz