We know it's hard to find clothes in your style that fit just right and make you feel awesome.

Our Co-Founder, Jamie Kienitz, experienced firsthand the lack of clothing options available in menswear for curvy humans.

That's why we created JAY VICTORIA to help everyone feel confident and be themselves. Our clothes are for plus women, non-binary, and queer humans.


We designed our shirts to embrace curves with premium cuffs, contrast collar fabric, and generous ease for that extra boost of confidence.

Size Guide
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We made JAY VICTORIA during tough times. Our shirts have special turquoise buttons to remind you to be kind to yourself.


Our shirts are really cool, but there aren't many of them. Once they're gone, they're gone. See how much people love them on our Instagram.


Our returns are super easy. You've got a whole 60 days to return if unused. Returns are free. Our return rate? Really low. We're proud of it.

  • A shirt that fits!

    I'm in love with this shirt and the customer service is 🔥! Thank you for making a shirt that fits! - Jennie P.

  • I never thought this was possible!

    I prefer to dress more masculine, and I've always struggled to find clothes that fit right. What ya'll have accomplished is exactly what I always wished existed for me. - Elizabeth I.

  • The perfect fit for me!

    It's incredible how a shirt can change an experience. Not having to stress about what to wear, not fidgeting all day with a shirt that doesn't fit. All of this frees up so much energy an allows me to focus on what I'm really here for. - Christin S.


Can I change or cancel my order?

If the order hasn't been shipped, we may be able to change or cancel. Please email us at hello@jayvictoria.com and let us know right away.

I'm not sure what size I should get.

The most accurate way to get your preferred fit, is to measure your bust and hips and compare that to our size chart.

Click here to check out our sizing chart for size measurement. If the information you're looking for is not on the sizing chart, click here to reach out to our JAY VICTORIA team email at hello@jayvictoria.com.

Will my shirt shrink?

Anything that contains cotton can shrink when subjected to heat. We recommend washing our cotton shirts in cold water with like colors and hang dry for minimal shrinkage.

We always recommend subscribing to email and SMS to be notified about our next product release.

What is your return/exchange policy?

Any item that you don’t love can be exchanged and/or refunded within 60 days from the date of purchase. It must be in new, unworn, unwashed condition.

Please click here to begin the returns and exchanges process.