Who We Are
We are JAY VICTORIA - a LGBTQ+ women led and women run lifestyle brand, creating button-down shirts and on a mission to empower women, non-binary, and queer humans.
When Jamie Kienitz suffered the consecutive losses of people that were close to her, she gained weight as she struggled to cope with her grief. At a time when she needed to connect with others most, Jamie felt more isolated and insecure as she tried - and failed - to find clothing that made her feel comfortable in her body. "When you don't have clothes that fit your body and your style, it almost feels like you don't exist. Like you don't matter.”
After experiencing firsthand how a lack of appropriate clothing options can compound an already challenging time, Jamie and her wife, Souphak, founded Jay Victoria to ensure that plus women, non-binary, and queer humans always have access to apparel that is stylish and made with care.
We imagine a world where humans have the courage to be themselves. We dream of a time where being open and honest is celebrated, and supporting one another is the norm.